San Diego soccer fans were in for a treat as the city’s Major League Soccer (MLS) expansion team unveiled its official name and logo in preparation for its debut in 2025.
The team proudly donned the moniker “San Diego FC” and introduced a new brand identity that was designed to reflect the diversity of the city’s communities.
“The Flow” – An Emblem of Unity
“The Flow”, the centerpiece of this brand identity, is a crest consisting of 18 lines representing the 18 unique communities making the vibrant picture of the county of San Diego.
The words ‘San Diego’ are elegantly inscribed on the crest’s peak, just like on signs all over the city. It has a shield-shaped crest indicating the strength and harmony of the society. The chrome finish also uses the hues of San Diego to enhance the exterior layers of the emblem.
Mixed Reactions and Creative Critiques
Fans were not impressed by the logo. It was unveiled at the tail end of San Diego Loyal’s final season in the United Soccer League (USL), which left some fans conflicted. Some people loved the symbolism of “The Flow” representing the various communities in the city while others were quick to criticize and label it unimaginative.
It wasn’t long before the new MLS club’s logo became an object of public debate. Many felt that they did not get the soul and pride they expected to see such branding. The wave of backlash has left soccer enthusiasts hoping that it may convince the team’s decision-makers to reconsider the logo! Fingers crossed that any replacement logo gets a few more smiles than frowns.
The recent 2023 Grammys witnessed the vast ensemble of the planet’s most-listened, most-sold, and most-streamed artists on stage on Music’s Biggest Night, and most of the men were looking dapper in, well, casuals! While there was a pair of casual washed jeans for every tailored suit, Dodgers caps and snapback hats had their moments too! The staunchly normal menswear surely set the tone of the star-studded night.
The Normcore Attires
Even big-ticket award shows like Grammys are no longer immune to the trend of normcore. Harry Styles, the Album of the Year winner, hit the carpet in his recent-staple gender-fluid clothing – a harlequin-print jumpsuit with a plunging neckline. Later during mid-show, he changed into a relatively relaxed cropped tux jacket from Gucci and tan trousers. Bad Bunny, the winner of the Best Musica Urbana Album, opened the broadcast by leading a procession of bomba y plena dancers in colorful skirts. He himself donned a plain white T-shirt paired with hip-bone-high-rise jeans, no belt, a snapback hat placed backward, and white tennis shoes. To accept his award, later, he changed into a black suit but didn’t forget to tuck his curls underneath a dark green LA Dodgers fitted cap, also placed backward!
The Quiet Luxury
This is another route the celebs took to prevail normcore at the Grammys. Omar Apollo, Best New Artist nominee, appeared in an open leather blazer worn over an unbuttoned striped shirt over a white T-shirt. A pair of hefty black shoes and light blue jeans completed his relaxed look, which was highly luxurious, only if you know to look at the brand tickets! Apollo’s luxe outfit was head-to-toe Bottega Veneta, with the jeans and the tee made of printed leather. GloRilla collaborator Hitkidd slayed on the red carpet in his near-cosplay rendition of normcore. His cool outfit included a tan jacket over a white collared shirt, blue jeans, a red striped tie, and a white trucker cap.