Michael Jordan might not be the most fashion-forward man but he leaves his sartorial mark when it comes to accessories, especially sneakers and wristwatches. The NBA star has stockpiled one of the most exclusive and diverse collections of watches from niche high-minded makers like Richard Mille, Roger Dubuis, and Ulysse Nardin. However, the one label he seems to always come back to is Urwerk. Recently, the star showed off a new piece from his go-to brand.
At the Ally 400 race in Nashville, Michael Jordan sported a UR-220, the latest release from Urwerk. This series is limited to only 10 pieces and that particular piece marks the very last edition of the series. The wristwatch, worth roughly $150,000, showcases a wooden finish red gold dial with a clean white rubber strap. Michael Jordan’s love for Urwerk watches is not new. The last Urwerk piece we saw him wearing was a custom-made one that included numerals redesigned in Chicago-Bulls red. His iconic number 23 was also etched in gold Roman numerals. This time, it’s the limited edition Miami Vice-inspired Urwerk piece Jordan is loving, and we couldn’t agree more!
Urwerk founders Felix Baumgartner and Martin Frei revealed in a press release that the inspiration behind crafting this particular series of watches was none other than the 1980s hit Miami Vice. The duo focused especially on the pearly white smiles and golden tans of the TV show’s stars to create the design of the wristwatch. It’s actually the distinctly strange inspirations that make Urwerk such a unique brand. According to Baumgartner, time is a real luxury to have that needs to be appreciated. That’s why he and his partner focus on creating watches that help to make people conscious of their time. Hence, it’s no wonder that Michael Jordan is among the celebs to don their timeless timepieces.