Allbirds Aim to Reach Sneakers Aficionados With Their Latest Collab

Recently, direct-to-consumer New Zealand-American footwear company, Allbirds dropped a new collection that was created in collaboration with world-famous designer Jeff Staple. Up to now, the brand has remained relatively far-flung from the sneakers culture. It favored simple designs and targeted customer groups in the tech crowd.

New-Zealand-American footwear company Allbirds' logoAllbirds and Staple Are Focused on Sparking a Discussion About Sustainability

The shoe from the new collection fuses the company’s existing Tree Dasher style with Staple’s fantastic design. It features the Carbon Footprint label on the exterior of the shoe, which aims to raise awareness about sustainability. The label represents the brand’s carbon impact and has to date been added on the inside of all Allbirds’ footwear.

Both Staple and the company’s founder Tim Brown are relying on the unexpectedness of their collaboration to drive interest in their new products. The collection will be hyped on the brand’s digital marketing channels while the designer will promote his work to his Instagram followers.

Allbirds' new sneakers designed by famous designer Jeff StapleThe Company Hopes to Make a Name in the Sneakers World

This partnership gives Allbirds the unique opportunity to test its products on a broader market and determine its position in the sneakers world. They hope that working with an influential figure such as Jeff Staple will give them the credibility of a dependable streetwear brand.

Allbirds previously attempted to gain a position on the streetwear market by launching a small collab with Chinatown Market. Staple, on the other hand, has been in-demand in 2020 and has partnered up with over a dozen brands, including Fanta, New Balance, Cole Haan, and Nike.

Jeff Staple giving a lecture in New York CityThe sneakers are available on Allbirds’ e-commerce site, as well as at its New York retail store. The collection also includes a T-shirt and socks. All the products are sold at wallet-friendly prices while a portion of the sales will be used to help the Sunrise Movement.